“I’m not a businessman; I’m a business, man” – A Look at Jay-Z’s Partnership with the NFL
By: Tiffany Burke On August 13, 2019, Roc Nation, the entertainment agency founded by Shawn “Jay-Z” Carter, and the NFL announced a multi-year partnership together.[2]As part of the deal, Roc Nation will advise the league “on the selection of artists for major . . . performances like the Super Bowl” and assist in “nurtur[ing] and […]